A specific instance that can be precisely dated is the phrase, "drink the kool-aid", which derives from the Jonestown mass murder/suicide on 18 Nov 1978.
The online Urban Dictionary provides three related meanings:
1. One lasting legacy of the Jonestown tragedy is the saying, “Don’t drink the Kool-Aid.” This has come to mean, "Don’t trust any group you find to be a little on the kooky side." or "Whatever they tell you, don't believe it too strongly".I note that in my final job before retirement I was often accused of not drinking the kool-aid.
The phrase can also be used in the opposite sense to indicate that one has embraced a particular philosophy or perspective.
Alice: Hey, did you hear that Joe is working on the Nader campaign?
Bob: Yeah, he really drank the Kool-Aid on that one.
Chris: I'm thinking about attending a PETA rally
Donna: Whatever you do, don't drink the Kool-Aid!
2. To completely buy into an idea or system, whether good or bad.
Coach Bellichick got his players to drink the kool-aid.
3. Going along with what a crowd desires. Often used when a person changes positions on a topic.
Dave got a haircut and a new suit. Looks like his company is making him drink the kool-aid.
Peace.
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